President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Retail Training

Retail Training and Retailing Training are two of the most important pieces of any business, because without them you cannot become successful. The same goes for when you're a distributor. You need to choose a good retail training program that suits you, and that helps you accomplish your goals. After all, it does not help if you enroll in any old school course. You have to pick a training system that is tailored to your needs.

Here are 5 tips to help you find the right retail training. It's possible that you already know some of these tips, but if not, these will help you get started on the right track. The first thing you want to ask yourself is whether you are really good at running retail sales. You can be a great sales person, but if you don't know what you are doing, it's very hard to succeed. So, it's very important that you make sure you choose a course that makes you good at retailing.

There are many training programs available for people who want to enter the retail industry. Retail Association of America and National Retail Federation is two of the main organizations that offer training programs. These can be great career opportunities for high school and college graduates who want to get into this field. One of the most popular fields is retail sales associate, or simply retail associate. This is because this is a high paying job, with a lot of responsibility.

Retail job training programs often focus more on sales than management, although both are needed. Having the skills to manage people is an important part of being a good manager. When you're a manager, the goal is to maximize the profit of every single sale made by your employees. So, having strong sales managers is essential. This is what a sales training program will focus on.

A good retail sales training program will teach your retail staff how to properly stock and handle their inventory. Proper inventory means knowing what products are in demand, when they are supposed to arrive, and how to keep them in good shape. Many retail staff aren't aware of what date certain items should arrive in, for example, and can end up overstocking an item that shouldn't have sold as much as it has. When this happens, the bottom line suffers. Also, having proper product knowledge means that your retail employees know how to price products and how to pick them based on their physical value, whether they are new or used.

Your salespeople need to be educated about sales trends. Retail store management training programs will help your salespeople understand how to read sales reports and use them to their advantage. This information is vital, so that your salespeople can better plan their day, and the merchandise they should be carrying. They will also be able to tell you which products to advertise more, based on their sales performance.

As more retailers open online stores, training is necessary to stay up to date with the latest technology. Online retailers are forced to train their staff in order to ensure customer safety. Even though many brick and mortar retailers have already adopted e-commerce programs, it is important that your e-commerce staff receives training, too. Your e-commerce staff may access customer order histories via the internet, which makes them vulnerable to fraud, theft, and security breaches.

Geographically distributed locations and different time zones make operating in these various locations difficult. This is another reason why many retailers have chosen to train their associates using cost effective training programs, that can easily be downloaded from the internet. Costly training sessions need to be replaced with cost-effective training programs, that can be distributed through the associates' computers. Cost effective training programs, that can be downloaded from the internet, contain all the information that your retail associates need to know about, in order to increase their sales performance and profits.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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